In today's commercial world its actually incredibly difficult to find organisations that do not have any form of CRM in place. That said, however, user adoption of CRM platforms remains incredibly low at 26% in 2020. Here at Adapt IQ, as Salesforce partners, we are incredibly familiar with these metrics, in fact, we recognise that a significant portion of our year on year activity is spent assisting clients in understanding why their user adoption has been poor and showing them what can be done to improve the position, ultimately, helping them to fall back in love with Salesforce.
